Starbucks runs mobile coupon loyalty program using 2D barcode cupons deployed via SMS. Mobile coupons have the ability to track customers response in real-time.
Starbucks created postcards that are being handed out in malls,universities and retail outlets, with the goal of attracting newcustomers.The call-to-action urged consumers to text keyword STARBUCKS to a short code to get a WAP link to download a buy-one-get-onefree2D bar code mobile coupon.
As part of its loyalty program for existing customers, Starbucks displyaed in-store signage with a mobile call-to-action: text keywordVENTI to a short code to opt in to receive various discounts andoffers for coffee-size upgrades.
This was one of the first uses of mobile marketing for Starbucks Coffee Company.
